Games Take Centre Stage – Don’t Miss It!

As EIEF06 draws closer, industry leaders and innovators from across the globe are confirming their participation. 

The Edinburgh Interactive Entertainment Festival gets to the cultural and creative heart of games. With an expert team gathered from across the interactive entertainment business driving the festival,  Edinburgh provides two days of stimulating and forward thinking debate, great networking and the chance to experience the wider context of games as part of the world’s biggest cultural festival. 
 
EIEF is designed with simple core objectives: to help you know more, to help you ask the right questions and to challenge the way you think about the future of games. From groundbreaking sessions to a wide ranging screenings event covering four major cinema screens, it is unrivalled in terms of value and benefit. Some of the world’s leading developers, companies and brand leaders will be in Edinburgh to share their thinking, their ideas and their vision.  
 
Early Bird Discount - book before 30th June 2006 and the cost for the two days is just £155 per delegate!  Click here
 
The Conference: The culture of games takes centre stage for two days of engaging, thought-provoking sessions, with high-profile keynotes. Go online for a full content programme.  But, in the meantime, here are just three of the sessions we have confirmed.

Keynote – View From The Top – the challenges of next gen
David Gardner, Executive Vice President, Chief Operating Officer of EA’s World Wide Studios, Electronic Arts
David Gardner’s breadth and depth of experience in the games industry with the world’s leading signals the breed of expertise and forward thinking that will characterise this year’s festival. 

So You Think You Know Games?
Nick Parker, Industry Analyst, Parker Consulting
A dynamic session that will challenge your preconceptions about the games industry and provide delegates with a chance to test the breadth of their knowledge of the industry on the conference interactive voting system.

Green Blood vs Red Blood
Age ratings, censorship and issues relating to violence and sex in content have affected all media at some time. As computer games graphics and HDTV lead to photo realism this will almost inevitably change the way that the censors rate games content. Lots of examples and debate with input from the BBFC, the VSC and the hardware manufacturers.

For more information and to book your place at EIEF06 click on eief.co.uk