Be a pop star, catch a Premiere, play for prizes and meet your heroes!
Pack all of this and more into 2 hours at the year’s biggest family games event!11th July 2005 – Edinburgh Interactive Entertainment Festival (EIEF) today announces the fun filled event line up for ‘Go Play Games!’, a 1,280 square metre public arena dedicated to gaming.
Taking place from 10th – 14th August at the Edinburgh International Conference Centre, ‘Go Play Games!’ is the UK’s largest interactive expo that brings gaming to life and guarantees awesome experiences for everyone as well as a raft of prizes to be won across the 5 days.
Visitors to ‘Go Play Games!’ will get the chance to experience life as a pop star with the eagerly awaited PS2® release Singstar™: Popworld®. PlayStation fans can experience the new title Buzz™ and also win prizes and gifts as part of PlayStation’s Freedom promotion that will keep you playing all summer.
NVIDIA™, Jolt Online Gaming and Interactive Gaming UK are flying the flag for PC gaming with a 16 player online-gaming tournament. The challenge will be hosted by Pro-gamer Sujoy Roy, who will be on-hand to give gaming tutorials. Expect NVIDIA’s eye-popping visuals with their state of the art graphic cards and look forward to some hot and not-to-be-missed prizes here.
The US and Japan Nintendo handheld DS console smash Nintendogs will also be debuting at the festival along with Battalion Wars for GameCube. And if that’s not enough Xbox™ is joining forces with Broadband from BT to bring Xbox™ Live® to ‘Go Play Games!’ and the console’s top titles will be featured along with prizes and giveaways.
In addition to Go Play Games, the Festival also features a unique ‘Game Screenings’ programme, which let’s you get close to your gaming heroes and meet the names behind the games. This year, the Game Screenings will get a touch of Hollywood glamour with world exclusive premieres for some of the next year’s most highly anticipated games, all taking their cues from the silver screen.
Gaming legend David Braben (Frontier Developments) and Rachel Carpenter (Aardman Animations) are appearing to give a behind the scenes look at their cool collaboration which sees Wallace and Gromit in their new gaming release Wallace and Gromit: The Curse of the Were-Rabbit, based on the cinematic release out in Autumn this year. ‘The Chronicles of Narnia: The Lion, The Witch and The Wardrobe’ producer Mike Jacob (Buena Vista Games) will give an insight into the magical world of Narnia, discussing the game’s highlights and unique collaborative game design. And PlayStation will preview footage of their revolutionary Eyetoy®: Kinetic game and 24™: The Game (based on the TV hit). Experts will also be offering advice on how to get a job in the industry through the Insider’s Guides strand of the Games Screening programme.
Tickets for ‘Go Play Games!’ and Game Screenings are just Ł3.00* each for a 2 hour session (45 mins for each Game Screening session). Book your place now 24/7 on or online at www.ticketweb.co.uk. Advance tickets - add 10% of face value. No extra charge for collection at box office at EICC or cash purchases. Add Ł1.50 per transaction for postal delivery. Some games may be rated 18+ – children must be accompanied by an adult or guardian.
For further information please visit eief.co.uk/consumer
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For further information please contact Taylor Herring Brand Communications
Notes to Editors
· The Edinburgh Interactive Entertainment Festival is a jointly owned venture between the Independent Game Developers Association (TIGA) www.tiga.org and the Entertainment and Leisure Software Publishers Association (ELSPA) www.elspa.com. Scottish Enterprise Edinburgh and Lothian supports the Festival as part of its backing of the creative and digital industries, which are key sectors for Scotland.
· The Edinburgh Interactive Entertainment Festival’s aim is to increase the awareness and understanding of interactive entertainment and its place at the heart of popular culture, highlighting the growing bond between video games and other entertainment industries notably music, literature, television and film.
