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'Inanimate Alice' Springs To Life In Edinburgh

EIEF06 hosts world premiere of Episode 3: Russia

Friday 21 July 2006/…‘Inanimate Alice: The Global Conspiracy’, the award-winning series of online multimedia stories, will have its third episode world premiere at the Edinburgh Interactive Entertainment Festival (EIEF06) this August.

During the industry conference on 22nd August, author Kate Pullinger will participate in a session entitled: ‘When Alice Met Elvis', in which she will reveal exclusive details about ‘Epsiode 3: Russia’.

Fred Hasson, EIEF06 content director, said: “The games community has always been interested in creating content with strong storylines – interactive stories that have gripping narrative content as well as plausible, involving game characters. By concentrating on story, and increasing interactivity and game elements incrementally, ‘Inanimate Alice’ turns the traditional game development process on its head.”

'Inanimate Alice' is a series of unique kinetic experiences: part game, part novel, part movie that depicts the life of a girl growing up in the early years of the 21st century. Set across ten increasingly interactive episodes the story of games animator Alice is told using a combination of text, sound, music and images. The first two episodes can be viewed now at www.inanimatealice.com.

The EIEF06 programme of events consists of:
* Two days of conference sessions - The Conference will take place at the Royal College of Physicians on 21st August and at the Odeon, Lothian Road on 22nd August
* Game Screenings - Offering members of the public a chance to get up close with the creators of some of the leading video games at the Odeon, Lothian Road - 22nd August
* Edge Award - Key industry figures will gather at the Jam House for the annual Edge Award and networking party - 21st August

Visit the official website at eief.co.uk

About Inanimate Alice
’Inanimate Alice’ is a series of multimedia stories that uses manipulated photographic images, illustrations, video, sound, and text. In addition, the online episodes require the reader’s participation to complete the story. All of these elements were created digitally using a PC and software including Adobe® Photoshop®, Adobe® Premiere® (graphics), Sonic Foundry’s Sound Forge and Acid (sound), with Adobe® Macromedia Flash® used to combine the various elements and provide a cost-effective mechanism for distributing the piece online.

About Kate Pullinger and babel
Kate Pullinger (www.katepullinger.com) is a novelist and short story writer; her books include the novels ‘A Little Stranger’, ‘Weird Sister’, and the novel of the film ‘The Piano’. She also writes for film and radio. She is about to take up a post as Reader in Creative Writing and New Media at De Montfort University, where she has helped to set up the UK’s first MA in Creative Writing and New Media. She lives in London.
babel (www.babel.ca) is a British/Canadian digital writer and artist who has exhibited solo and collaborative work on and offline since 2002. Past projects include The Breathing Wall (www.thebreathingwall.com) with Kate Pullinger and Stefan Schemat, a digital novel that responds to the reader’s breathing rate, and Animalamina (www.animalamina.com), a collection of interactive poetry for children.


About EIEF06
The Edinburgh Interactive Entertainment Festival (EIEF) is managed by a committee drawn from all areas of the industry, including publishers, developers and the two industry trade bodies; The Independent Game Developers Association (TIGA) www.tiga.org and the Entertainment & Leisure Software Publishers Association (ELSPA) www.elspa.com.

About ELSPA
ELSPA (Entertainment & Leisure Software Publishers Association) was founded in 1989 to establish a specific and collective identity for the computer and video games industry. Membership includes almost all companies concerned with the publishing and distribution of interactive leisure software in the UK. ELSPA’s activities include: Official Chart and Industry Reports, Anti-Piracy UK and EU, PR and Communication, and Government Lobbying. More information all these activities can be found at http://www.elspa.com.

About TIGA
TIGA (The Independent Game Developers Association) is the trade association which represents the business, commercial and political interests of game developers. Its members are both independent and in-house studios of companies producing for games consoles, PC handheld, and mobile and iTV games. TIGA aims to benefit its members' businesses and creative interests by encouraging a better climate for investment in games, best business practice, dialogue and favourable terms with publishers and by lobbying for government support to the industry. www.tiga.org

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