Welcome…

Welcome to the Edinburgh Interactive Entertainment Festival (EIEF) 2005!  Your opportunity for an inside view on the workings of what is one of the most exciting and fascinating industries to be involved in - now more than ever.

Authentic, live, raw -you get to see and talk to key players from the games industry as they’re figuring out ways of creating new worlds and narratives & new modes of interactive entertainment. They’re puzzling, too, over the reference-points for an industry yomping through its adolescence to a creative adulthood, where games are taking their place beside other entertainment media, particularly film and music. And they’re grappling with gamesland’s shift from an age of tech specs into an immersive, emotion-inducing world.

If you’re coming from the games industry, EIEF is your opportunity to take part, to add to the cultural debate of where games are going- the future vision. And if you’re from film, music, TV, theatre, then prepare to encounter the quality of ideas coursing through an $18bn industry. Provocative thinking, dynamic presentations, contentious debates: that’s the plan. And then there’s the early showing of the new wave of games, and tech at the Game Screenings and Go Play Games event strands plus the Edge Awards…

Come and join us.  Help shape the future of interactive entertainment!

Greg Ingham
Chair- EIEF & CEO of Future plc